Author could have used more readable language to make book more entertaining. There were moments when I was literally dying.. Lately, I gave up my faith in the marketing literature, especially in the fashion marketing. Consumers are tired with the omnipresent marketing. Consequently, to be more effective, fashion marketers will Global fashion industry and IT researcher.
Teen Vogue Fashion University alumni , Be the first to write a review About this product. About this product Product Information A revealing and unflinchingly honest exploration of the fashion industry, including profiles of the great designers, reviews the history of couture from the days of French designers wielding total authority to the current market-driven industry ruled by consumers.
Additional Product Features Dewey Edition. Show More Show Less. Add to Cart. Any Condition Any Condition. See all People who bought this also bought. Nonfiction Books. Cline , Paperback. No ratings or reviews yet. At the time that it was happening it did seem like the end of fashion, but how did the players come out and what changes in society in the late 90's were positioning to expand fashion?
This book didn't live up to my expectations. First of all it is really hard to follow. The author jumps in time and space. Usually starts a story in the middle, than goes back in time, then fast forward to the cotemporary time.
Required Reading for People Who Work in Fashion, Want to Work in Fashion, or Simply Love Fashion
Very confusing. Another problem with the book, is that it was published , and since then a lot has happened. The stories are interesting but the situation she depicts is not relevant any more. I was looking for a book that explai This book didn't live up to my expectations. What I got in this book is a bunch of stories about designers and department stores mostly form the US. Maybe if the title better described the content, I wouldn't put my expectation so high.
I gave 2 stars because beside the overall negative experience I found some interesting information in the book. Sep 10, Raquel rated it it was ok Shelves: fashion. The fashion industry has changed so quickly and dramatically in the past few years that many of the ideas in this book published in are already out of date. Reading about how Ralph Lauren and Armani began their empires and how they manage to keep them was intriguing, but I wasn't entirely sure of Ms.
The End of Fashion: How Marketing Changed the Clothing Business Forever by Teri Agins
Mar 30, Justin Chang added it Shelves: , nonfiction , favorites , cream , I write book reviews every month on the blog :- ] A few days ago I decided the "theme" for the next chunk of books I plan on reading is fashion, so I dutifully googled "good fashion books" and this was one on the top of a list, so I started with this one. I think this book ended up being a good place to start, and would be an interesting read for a range of people from fashion industry newbies like me to more serious fashion fans and aficionados.
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The book, written by a fa [original blogpost here. The book, written by a fashion journalist Teri Agins, looks at fashion in the last couple of decades, and how mass marketing and changing consumer trends have changed the fashion industry. I only knew about half the names on this list but apparently Ungaro and Zoran are pretty famous. This book actually completely changed my views on fashion and updated my very naive and uneducated understanding of why brands are famous and how fashion has evolved over the last few decades.
Initially, fashion was dictated from these fancy old French fashion houses, like Dior, or YSL, or Chanel, and fashion trends were birthed from the runway and from fancy seasonal collections. This is the kind of runway fashion that I typically think of if someone asks me where fashion comes from; thin Europeans wearing crazy clothes designed by trendsetting designers like Zoolander and Mugatu.
Dispensing with the conception that fashion designers are crazy geniuses isolated from commerce and marketing, Agins explains how changing consumer tastes for cheaper and more comfortable clothes and lessened importance on fashion forced designers to focus on marketing their brand. Fashion houses were no longer able to dictate the trends of fashion from the runway, and to secure profits and retain customers in a world no longer enamored by haute couture, they had to resort to strategies like bridge brands, boutiques, licensing, and marketing through movie stars.
Miscellaneous parts that I liked: - Armani making a fortune by marketing to movie stars, and Oscars being referred to as Armani's night. Previously fashion houses were too snobby to market to movie stars, thinking their more deserving clientele to be royalty and aristocrats - The evolution of department stores from actual departments menswear, sportswear, etc.
It is an interesting story of a shifting balance of power, and how these fashion companies have either struggled to adapt or perished in the last few decades.
Aug 26, Darya rated it liked it. It is hard to ignore the current context and climate in which you read books, and this was the main gripe most readers seemed to have with this book, but above all the context in which the book was written is most important; thus when looking at the tail end of the 90s, a decade filled with GAP sweatshirts and colourblocked fluorescent windbreakers, it's easy to think that the end of fashion was nigh.
No, my issue was not with the fact that times have changed since this book was written. My issue It is hard to ignore the current context and climate in which you read books, and this was the main gripe most readers seemed to have with this book, but above all the context in which the book was written is most important; thus when looking at the tail end of the 90s, a decade filled with GAP sweatshirts and colourblocked fluorescent windbreakers, it's easy to think that the end of fashion was nigh.
The End of Fashion : How Marketing Changed the Clothing Business Forever
My issue stemmed from the presentation of the facts of this book. The author leaned on several designers to make her point for her, rather than arguing general facts and then supporting with designers. It felt messy and hard to follow at times, with jumps being made through time and space in the recounting of a designer's tale that seemed unnecessary and confusing. I could not tell you what the author truly meant to argue, which gave me an underwhelming, unsatisfied sensation upon finishing the book.
It was an entertaining read for those interested in fashion, which is why it got 3 stars. I did enjoy reading it, when I was able to get myself into it I set it down and was not able to bring myself to pick it back up for several weeks Not a must-read by any means, but a good overview of the state of the industry in the late 90s. Sep 16, Gil Segev rated it it was amazing. This is an incredibly well researched and written account of European and American fashion in the second half of the 20th century. The "plot" of the book goes to show how the business of fashion changed over 50 years going into the new millennium.
I would say I understand retail and fashion a lot better now that I've read this. Apr 06, Hannah Lulu rated it liked it. Really good book. A blend of practical technical expertise of the fashion industry and some creative philosophy about the evolution of culture, industry, economics and artistry. Only ranked as a 3 because is it life changingly profound? For me it wasn't. It's a bit long to get through.
But still a great book and I do recommend it--especially to anyone who likes meta-critiques AND wants to work in the fashion industry whether for the purpose of creativity or just for money. I would like to see what the author has learned about fashion in the new millennia. Good book Very interesting and full of substancial information about events that happened in the fashion world between and Recommend for anyone who is interested in fashion business.
May 30, Fabian Il. Fashion is ALL about marketing and little about quality. Branding is everything here. The single most important takeaway for me here. Mar 16, Rachel rated it it was ok Shelves: nonfic , reads. I find the business of fashion quite interesting, even though I'm not particularly interesting in fashion per se. But I hadn't realized quite how old this book, so it was an odd read.
Aug 28, Felix Schlegel rated it it was amazing. Excellent overview on the developments in the fashion industry until the end of the 90s. I hope there will be an update to this masterpiece soon! Oct 29, Dierregi rated it did not like it Shelves: waste-of-time , art-fashion. The book is composed by seven completely disconnected chapters. Until the 70s, it was common for rich women to get customized clothes, produced by famous dressmaker. Nowadays there The book is composed by seven completely disconnected chapters. Nowadays there may still be a bit of fitting going on, but most women — even rich ones — buy off the rack.
The first chapter of the book deals about the end of French influence on global fashion. For me, it was the only one containing some insight and information. The author correctly points out that the different lifestyle that emerged from the 60s implied a faster rhythm of life, inclusive of international travel and the need for more comfortable clothes. Besides, the youth-quake contributed to spread the idea of cheap and fun vs. French couture.